Volvo Cars - Sponsorship in Sälen

For more than 20 years, Volvo Car Sweden has been present in Sälen, offering visitors the opportunity to test-drive Volvos in real winter conditions. Enhancing the visitor experience and deepening appreciation for Volvo’s brand and hospitality has always been the top priority.

For the sixth consecutive year, Realise Communication is the lead agency for the project, managing creative development, planning, staffing, and execution. Through strategic activations and an enhanced experience, the number of test drives continued to grow, and Volvo achieved its strongest brand presence in Sälen to date, becoming the most recognized brand in the area.