Volvo Cars - Sponsorship in Sälen

For more than 20 years, Volvo Car Sweden has been present in Sälen providing visitors the chance to test-drive Volvos in winter conditions. Enhancing the visitors experience and appreciation of Volvos brand and hospitality has always been the number one priority.

For the 2019-2020 season, Realise Communication was selected as a new lead agency for the project including creative development, planning, staffing and execution. In order to engage families, we developed an “Electric Adventure” which challenged skiers to find mini electric Volvos in the ski system where each car held a clue in a riddle. The 2019-2020 season was the most successful season in terms of prioritized KPIs. The number of test drives was increased and Volvo was the most recognized brand in Sälen for the first time ever.