SCA

SCA (Svenska Cellulosa Aktiebolaget), Sweden’s leading forestry company, is now a climate partner of the national cross-country ski team. Realise Communication is responsible for SCA’s sponsorship communication, creating engaging activations that bring the partnership to life.

SCA plays a crucial role in climate efforts by offsetting up to a quarter of Sweden’s CO₂ emissions. However, public awareness of forestry’s climate benefits remains low.

To bridge this knowledge gap and highlight the connection between forests, energy, and health, SCA partnered with the Swedish cross-country ski team. This collaboration reinforces SCA’s climate-positive impact while strengthening the natural link between forests and skiing.

To activate the sponsorship, Realise Communication designed an engaging experience at the Smart Energy Cup in Bergeforsen, Sweden, where SCA invited employees and their families to take part. Visitors could test their skills in a unique reverse skiing challenge or warm up in the SCA tent. In collaboration with WAU (What About Us), a series of films have been developed under the theme “Experience the Force of the Forest.” A series of social media videos were also created to drive traffic to SCA’s sponsorship webpage, further amplifying the message of forestry’s vital role in climate action.

See WAUs films and read more here.