Tamro - 100 years anniversary

Tamro is Swedens leading distributor of pharmaceuticals which is a critical task in order to secure a working health care system. Tamro was to celebrate their 100 years anniversary 2021 which was postponed to 2022 due to the pandemic. In September 2022 the celebration took place with the headline, Tamro 101. The theme obviously referred to the 101 years but also incorporated a new leadership philosophy under the theme “Tamro 101”.

Leading up to the celebration we activated a number of channels in order to build anticipation and plant core messages. One examples of the pre-activities was a miniseries with reportages and interviews from the different worksites highlighting employees achievements and expectations for the future. 

Also, during the event films showcasing the employees achievements, professionally as well as with charity projects, was used to celebrate and recognize teams and individuals.